Earth Shareholder Report

Imagine the Earth as a business and you’re a shareholder. We’re all shareholders. Future generations are entitled to a share too. As a shareholder you’ll want to take good care of the assets of the business and to maximize your profit, or in other words, the benefit you receive from the business. How do we maximize the benefit all shareholders receive from the Earth? The first step is understanding our business performance.

Natural, human, social, and built capital provide benefits not confined to a single business or country. An accurate assessment of the capacity of the ecological-economic system to create and sustain human welfare must also account for these factors at the global level. One of the first products to be delivered by Earth, Inc. will be the Earth Shareholder Report, which will regularly detail the true global profit or loss.

Each Earth Shareholder Report will describe and assess the global capital, emphasizing that all four forms of capital are essential to sustainable human well-being. By evaluating all four capital types, we can make a better determination of overall human well-being, and identify the appropriate bottom line.

Part of the initial proto-type has been developed. We are now looking for feedback on the structure and overall organization of the Earth Shareholder Report. Download here.